Jaswinder Singh
Jaswinder Singh
DevOps Engineer

The Ghost vs. Medium Debate: Which Is the Better Platform for bloggers?

Well, there are many reasons to like both platforms – Ghost offers more customization, while Medium provides an easy-to-use interface and an engaged audience. While both have their pros and cons, there are some factors to consider before deciding which one will be the better platform for your blogging needs in the long run. This article will compare and contrast Ghost vs. Medium so you can make an informed decision about which one you want to use going forward.

What is Medium?

Medium is a popular blogging platform that allows anyone to sign up and start writing articles immediately. It has a clean, simple interface that is easy to use. Medium also allows you to follow other users and publications and provides recommendations of new content to read based on your interests. It is known as one of the free blogging platforms. This website features novice as well as veteran writers who can share their thoughts on different topics. 

What is Ghost?

Ghost is an open-source blogging platform that was created to make publishing on the web more simple, efficient, and enjoyable. Unlike other popular platforms, such as WordPress, Ghost does not offer a wide range of features and customization options. Instead, it focuses on providing a clean interface and fast performance. This feature of Ghost is what makes it easy for beginners to use it. Lately, Ghost has introduced a new feature in which the users can subscribe to a membership and a newsletter. 

How are they Different? 

There are a few key differences between the two blogging platforms. 

Non-Profit Company

For starters, it is important to know that Ghost is a non-profit company, while Medium is a Ffor profit company that has every kind of user on it. From experienced writers to amateurs, This means that anyone can contribute to the development of Ghost, and there are no barriers to entry in terms of creating a blog on the platform. 

Monetization

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Ghost enables you to create a membership website where you can easily regulate the price and revenue generation. Also, here the postings are only accessible to members. Ghost also allows you to use advertisements if you don’t want to use members. And with Ghost, you can certainly add affiliate links. You are limited to hosting links on your website or other properties under many affiliate schemes. You have your website with Ghost, but not with Medium.

Your options for earning money on Medium are far more limited. To view more than three premium content pieces per month, Medium charges users $5 a month, and it splits that revenue with its users. But with Medium, you can never be certain how your views are monetized, unlike Amazon or other platforms where you can see what portion you receive.

SEO & Visibility 

Considering this feature, Ghost has won because it has multiple characteristics that help your things to target the right audience. You have the option to add meta tags to your page and you also have the option to optimize the technical SEO of your page. Also, with Ghost, you have a domain name that helps you to use other tools including Google Search Console, Google Analytics, Keyword Planner, and many more. 

However, with Medium, your range of options for SEO is much limited. But you can still target your content to the relevant audience by creating SEO-friendly content.

Differences in Blogging

When it comes to blogging, two popular platforms come to mind: Ghost and Medium. So, which is the better platform for bloggers? Ghost has a simpler interface, as well as robust customization options. You can control how your blog looks and feels with custom themes, while also having control over who has access to what content on your blog by adding members of your team or family. Medium is great for sharing thoughts in the form of an essay, although it doesn’t offer any customization options as Ghost does. There’s also no way to set up membership roles or permissions–all content on Medium is public by default (although this can be changed).

Conclusion

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If you’re a blogger, you’ve probably considered using one of these two popular platforms at some point. But which one is right for you? It comes down to what you want to get out of a blogging platform. 

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