There are multiple popular content management platforms on the market right now. And when it comes to choosing the right platform to host your blog, you’ll find yourself faced with two very popular systems: WordPress and Ghost. Though they are similar in many ways, there are also some key differences between WordPress and Ghost that you’ll want to keep in mind as you compare the two platforms and make your choice about which one is right for you. This guide will break down the difference between WordPress and Ghost so that you can make an informed decision about which blogging platform to use.
WordPress needs no introduction as it has been one of the most popular content management systems and is widely used. WordPress started as a simple blogging platform and has now emerged as a full-fledged website CMS. While Ghost is a free modern open-source blogging platform that is giving a competitive edge to other platforms including WordPress. But which one is better for you?
Let us compare both systems to see which one works better for you if you are looking to create a new blog for yourself.
Costs
Of course, one of the first questions people ask about any product is, How much does it cost? When comparing the blogging platforms, WordPress is free. That’s right – you can download and use the platform without paying a dime. All you need to have is a domain name and website hosting which cost you as low as $8.99.
Whereas, Ghost.org comes with a starter plan for $11 per month. This is the lowest-priced plan which includes domain name along with website hosting whenever you sign up.
Ease of Use
Both WordPress and Ghost are user-friendly content management systems. But to get started with WordPress is quite challenging because of its core concepts that are related to its terms; themes and plugins. Once you get hands-on with its various components, you can easily create a blog and customize it while also publishing content.
Ghost, on the other hand, is designed in a way to create, publish and monetize content, it is very convenient to use in the first place. However, one major drawback of Ghost is that there are very less customizations available that are exclusively accessible by WordPress users. The latter one comes with a block editor that helps you create beautiful designs without the interference of complex codes. So here, WordPress is in a win-win situation.
SEO-Point of View
Anything you create for the internet should always be created while keeping in mind the SERP’S raking factors so that the content is easily optimized and the website ranks better on the search engines. WordPress is a search engine-friendly platform that makes it easy to foster traffic to your website and to get it to a better place on the search engine. It offers multiple plugins and tools that are helpful for the optimization of your site. Among them, a few are;
- Permalink setting
- All in one SEO
Also, it is capable of applying the right schema and XML sitemaps for better local SEO.
Comparatively, Ghost does not give a competitive edge to WordPress. Though it has a handful of in-built features that are capable of optimizing your website pages as well as blogs. What’s more, with Ghost, you can add multiple authors to a post that is not offered by WordPress.
Conclusion
Overall, Ghost is a non-profit organization that builds publishing tools for the ease of modern writers, and WordPress is owned by a private company. Ghost and WordPress are arguably the two best and most popular platforms on which to build your blog website. The two platforms have similar features and capabilities, but there are also some differences between them that can make one better than the other in some circumstances, depending on your site’s needs. But here, WordPress looks like a captivating option.
